Stop Guessing How Your Audience Feels. Start Measuring It.
EmotionTrac's Content Intelligence platform tracks real, second-by-second emotional response, attention, engagement, intent, across every format and every phase of your campaign, from billboards and direct mail to TV and social. The same data-driven approach trusted by leading brands and agencies to test creative before it ever reaches a single dollar of media spend.
Trusted by advertising, brand marketing, and content teams testing campaigns before launch.
Multi-format creative test
Second-by-secondEmotional response · TV 30s
82/100Every Campaign Has a Blind Spot. We Find It Before Your Audience Does.
Industry-wide, most ad spend underdelivers because creative is tested too late, or not at all.
Across social, digital, and even a billboard glance, the first few seconds decide whether your message lands.
Most testing measures clicks and views, not what people actually feel.
EmotionTrac's mission: turn gut-feeling creative decisions into data-driven outcomes across every channel you advertise on.
We Test Creative the Way Your Audience Actually Experiences It.
Leading brands and agencies bring EmotionTrac in to test creative. From a single social cutdown to a full TV and billboard campaign, before committing media dollars. Here's how it works.
Emotion Tracking
Second-by-second curiosity, enjoyment, and attention tracking via facial expression analysis, across any screen, page, or physical format.
Cross-Format Panels
Real audience panels segmented by age, region, and category affinity, testing the same creative across magazine, digital, social, TV, billboard, and mailer formats.
Post-Exposure Survey
15+ quantitative questions on message clarity, brand recall, purchase intent, and emotional tone.
Qualitative Verbatim Mapping
Real audience reactions mapped second-by-second (or glance-by-glance, for out-of-home and print) to your creative's timeline or layout.
This is the exact caliber of insight EmotionTrac delivers on every project, before a single impression is bought.
Content Intelligence at Every Stage of Creative Development.
Concept to Conversion and Every Channel In Between™
Concept & Storyboard
Predict emotional response to scripts, storyboards, and concepts before a single asset is produced.
Pre-Production / Creative Development
Test rough cuts, layouts, and mockups across formats before final production spend.
Production & Rough Cut
Compare multiple creative directions, talent, and messaging with live emotional feedback.
Pre-Launch Optimization
A/B test final creative across magazine, digital, social, TV, billboard, and mailer versions before media buy.
In-Market & Always-On
Continuously test live creative performance and optimize mid-campaign for maximum emotional impact.
Whatever phase your campaign is in right now, we can test it this month.
Request a DemoTest the Same Creative Intelligence Across Every Format You Advertise On.
Magazines & Print
Page-by-page attention, layout heat, and message retention for editorial and print ad placements.
Digital Content & Display
Engagement curves and emotional drop-off across long-form articles, display creatives, and rich media units.
Social Media
Scroll-stopping power, emotional hook timing, and shareability signals in the first 3 seconds.
TV & Video Ads
Second-by-second emotion, recall lift, and intent shift across 15s, 30s, and long-form spots.
Billboards & Out-of-Home
Glance-length attention capture, message clarity at a distance, and emotional impact in the few seconds you actually have.
Direct Mail & Mailers
First-glance engagement, envelope-to-open emotional arc, and message retention for physical formats people hold in their hands.
Promotions & In-Store
Shelf-stopping power, promo readability, and emotional pull at the point of decision.
Built for the Person Whose Job Is On the Line for This Campaign.
| Campaign Stage | Primary Stakeholder | Specific Value | Strategic Outcome |
|---|---|---|---|
| Concept | Creative Directors | Validate concepts before production spend | Confidence before major investment |
| Pre-Production | Brand Managers | Measure message-audience connection | More informed creative decisions |
| Production | Producers / Agencies | Real-time emotional feedback on cuts | Fewer costly reshoots or redo's |
| Pre-Launch | CMOs / Media Buyers | Test creative before media spend | More efficient campaign spend |
| In-Market | Performance Marketing Teams | Match creative to audience segments | Stronger engagement signals |
| Always-On | Brand Strategy Teams | Track emotional resonance over time | Better long-term brand equity |
Outcomes above are illustrative strategic benefits, not guaranteed client results.
Built for the brands and agencies shaping advertising today.
Marketing budgets in the hundreds of millions, with a significant percentage wasted on underperforming creative.
Focus Groups Guess. We Measure.
| Current Solution | Limitation | EmotionTrac Advantage |
|---|---|---|
| Focus Groups | Expensive, slow, small sample | Real-time, scalable, cost-effective |
| Survey Data | Conscious bias, delayed feedback | Unconscious emotional truth, immediate |
| Social Listening | Post-launch only | Pre-production through always-on |
| Analytics Platforms | Behavior only | Emotional drivers behind behavior |
| A/B Testing | Limited creative variations | Broader, faster creative optimization across formats, including out-of-home and direct mail |
Request Your Content Intelligence Demo
Tell us about your campaign. We'll show you exactly what EmotionTrac would catch, before you spend another media dollar.
Outcome percentages are based on aggregated results across past EmotionTrac tests. Individual results vary by project.